Strikingly Website Builder Review

Responsive design, limited customization

3.5
Good
ByMichael Muchmore

My Experience

PC hardware is nice, but it’s not much use without innovative software. I’ve been reviewing software for PCMag since 2008, and I still get a kick of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue ofPC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft win and misstep up to the latest Windows 11.

Read Full Bio
&Jordan Minor

My Experience

In 2013, I started my Ziff Davis career as an intern on PCMag's Software team. Now, I’m an Analyst on the Apps and Gaming team, and I really just want to use my fancy Northwestern University journalism degree to write about video games. I hostThe Pop-Off,PCMag's video game show. I was previously the Senior Editor forGeek.com. I’ve also written forThe A.V. Club,Kotaku,andPaste Magazine.I’m currently working on a book about the history of video games, and I’m the reason everything you think you know aboutStreet Sharksis a lie.

Read Full Bio

The Bottom Line

Strikingly lets you create a well-designed site with extreme ease, but it offers limited customization options.

PCMag editors select and review productsindependently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Pros

  • Easy-to-use site-building tools
  • Attractive themes, with responsive designs
  • Lets you switch templates without rebuilding your site
  • Excellent uptime
  • Free tier

Cons

  • Less customization than competing website builders
  • Many standard features require a premium account
  • Free and cheap tiers limited to five pages per site

引人注目的是网站建设者规格

Free Version Offered Yes
Unlimited Monthly Data Transfers With All Plans No
Unlimited Storage With All Plans No
Web Store Yes
Blogging Tool Yes
Download Selling No
Basic Image Editing Yes
Site Portability No
Site Membership Yes

Sometimes, a single page is all you need. Strikingly is awebsite builderbuilt around this premise. Most website builders let you quickly build beautiful sites, and Strikingly measures up to the competition in this facet. But with this service, you build a handful of pages with multiple sections, scrolling downward. It's an intriguing idea, one that may appeal to bloggers and small businesses, but you should check out our Editors' Choice picks, Duda (for SaaS integration), Gator (for e-commerce), and Wix (for free accounts), if you want advanced options.


Getting Started and Pricing

The first page you'll see when setting up a Strikingly account invites you to fill in a simple three-box form that asks for your first name, email, and password. If even that's too much for you, you can click the Facebook button to sign up using your information from the social network. You can be off and running for free, without having to enter a credit card number.

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Freeaccounts get ayoursitename.strikingly.com address, show a "Create a Site With Strikingly" badge at the bottom, let you sell one product, and limit you to 5GB data throughput per month. For $12 per month ($8 per month billed annually), you jump to the Limited plan that lets you attach your own registered domain, increase the monthly data transfers to 50GB, and sell five products. You can also add up to five pages to a site, even on a free tier. Previously, only higher tiers let you create multi-page sites.

The $20-per-month ($16 per month billed annually) Pro account offers unlimited monthly data transfers, increases the number of products you can sell to 300, and removes Strikingly's branding. Pro lets you add 100 pages per site. It also lets you use the full app store of third-party widgets and lets your mobile site include actions like phoning or sending email—both of which are included withallWeeblyand Wix accounts. The VIP account level ($59 per month, $49 per month billed annually) adds priority phone support and unlimited products. Committing to a year of paid service gets you a year ofdomain name registration,类似于Squarespace's $14-per-month plan. Custom email addresses are an additional surcharge of $25 per year for any paid plan.

As with most online site builders, your next move is to choose a template. Strikingly offers more 100 choices, up from 64 the last time we reviewed the service. You can see which templates are new. They look pretty good, but the competition, including Duda and Wix, tend to have more template options available. In fact, Wix has more than 800 templates at this point. Buttons in Strikingly's template chooser let you narrow down your choices to those suitable for business, creative, and personal sites.

You can either start editing right away or see a preview. The former doesn't show how the sample site looks on mobile specifically, but you can narrow your browser to get a good idea. We tried the Sleek template, which uses a sizable side bar for navigation. Many Strikingly templates use scrolling effects and a top menu bar that elegantly reformats to a fixed position after you start scrolling down. You can change templates at any time, though certain layout options from your first template will carry over unless you change them directly.

One cool capability is the ability to build a personal website instantly based on your LinkedIn account. Wix's ADI feature is similar, though that scours the web for other services and sites with info on and images of you or your business. Jimdo andSimvolynow also include automatic site builders, though Wix's remains the most potent. Our automatic Strikingly site was not bad looking at all, and all the standard editing tools of free Strikingly accounts are available for customization.


Adding a Section in Strikingly

Strikingly's Web Design Tools

非常新鲜,甚至独特的应用roach to site design: It's the only one of the dozen or so sitebuilders we've tested that uses a single-scrolling-page format. As mentioned above, all accounts now offer at least a few pages per site, but that's not really Strikingly's mission. The intention is to make the site-building process as easy as possible, and to ensure that the design is attractive. This comes at the cost of customization and control. The Editor Panel along the left doesn't offer page elements as most other site building services do. Services likeDuda,Gator, andWixlet you choose the exact elements you want; for example, a button, image, text block. Instead, Strikingly lets you switch among and addsections, which show up as you scroll down a page. Within a section, you can only add elements dictated by the theme.

So, for example, if you're working in your site's Portfolio section, each additional item within that section will have the same format. In effect, each section defines allowable element types and their exact design. This often consists of an image and text. Some sections offer a Change Layout button that cycles through a few options, such as swapping photos and text from left to right. Undo and redo arrows helpfully let you revert to earlier and later edit states. Still, you might bristle at the the limited customization within some sections; there are only two Blog section types, with only a few layout changes available.

Oddly enough, there is a Make Your Own Section choice at the very end of the Add Section. This works like some other website builders, letting you delete elements or add new elements above or below existing ones. When you add an element, you're given a menu with standard elements, such as Text, Image, Video, and Spacer. It's odd that this ability is hidden, rather than making it more front-and-center, but that's probably due to Strikingly's focus on simplicity. Options cloud the waters.

更大的定制你的路线是通过添加ing and removing Sections. There are about 30 section types, depending on which template you chose at the outset. Types include content in columns or rows, social feeds, blogs, galleries, and forms. You can also add third-party site widgets, such as SoundCloud playlists, Facebook comments, and PayPal buttons. Some apps—and even some Section types—require a Pro account.

你可以改变一个模板(现在的背景颜色with an unlimited color picker), and you get a large font selection, after tapping the tool panel's Styles button. Some of Strikingly's newer templates enable greater customization, including transparency, padding, and width. Even these are somewhat limited compared with other site builders, though. For example, the width option is limited to Full, Section, and Centered, and padding choices are just Small, Medium, and Large. On the upside, you can swap templates without needing to rebuild your site, unlikeSquarespace.

Strikingly's Create A Section has features you'd expect from many site builders

The Settings button offers a wealth of sitewide options such as site title, domain name, descriptions for SEO, navigation, and privacy. The last option lets you require a password and hide your site from search engines. For Pro users, there's even an option to add multi-language support to your site. Other paid-only options include mobile actions and custom code entry. Multiple pages for Pro users are simply multiple-sectioned Strikingly pages. Navigation and links are automatically added for them. As with most of the other, more-standard website builders, you can drag page entries in the left panel up or down to change navigation.

We like that Strikingly's toolbar includes a Save link and a Publish button, preferable to some builders, like Squarespace, that immediately publish any edits. Once you do hit Publish, you get a message box with the live site link and share buttons to send the site to Facebook and Twitter.


Working With Photos and Images

Like Wix, Strikingly has the commendable feature of letting you save images you upload to its online storage in case you want to use the pictures elsewhere on your site. By comparison, Weebly tasks you with uploading the same photo for each place on your site you want to use it.

True to Strikingly's approach, you can only add photos to sections designed with photos in mind. So on one site type, we couldn't add any photos to the Who We Are section. The photo-adding dialog supports drag and drop for uploading multiple files at once. You can easily add a content or gallery section, which accepts video as well as photos, but the video must be hosted—you can't just upload your own AVIs, MOVs, or MPGs. Strikingly's own stock photography library has more than 3 million images across categories like city, fashion, and food.

Strikingly lets you add a custom favicon, that tiny image that appears next to the site title in the browser tab. The builder also includes stock button art for social media and other uses that you can add to your page; they're mostly in the modern flat design style. There is also a library of icons and badges you can use.

Strikingly includes a basic image editor that lets you crop and rotate an image, or change the brightness, saturation, and contrast. You can also add text or draw on top of an image. Gallery layout options are limited to a few choices, like square thumbnails versus rectangular ones, or justified images versus spaced out ones. You switch among these with a button that changes from A to B to C as you click. A square button at the top right corner of the gallery does a similar thing for color, switching from a black background to gray to white.


Mobile Sites

Strikingly automatically produces good-looking, functional mobile sites. These include touch-friendly menus that jump viewers between sections. You can also edit within the mobile view if you want. The simple fact that Strikingly websites can be one deep page is a plus for mobile—they don't have to contact the server repeatedly to fetch separate pages.

One drawback is that mobile actions—clicking to call a phone number or to send an email—are only available in Pro paid accounts, something that's not the case for competitors such as Wix and Weebly.


E-commerce Options

Strikingly's Simple Store is a well-made feature, with inventory and order tracking. You can accept credit card payments using Stripe or PayPal. Pro users can create coupons, and any accounts can have automatic email notifications sent for each step of the purchasing process. However, while you can write product descriptions, Strikingly lacks custom fields for things like size and color. It also does not integrate with UPS or FedEx to streamline shipping. Pro account users can create product categories, embed full-featuredEcwid(Opens in a new window)stores, send marketing email blasts using Mailchimp, and sell digital downloads. The Limited tier has a 5 percent transaction fee that goes down to 2 percent in the Pro tier and 0 percent in the VIP tier.

There's only one Blog style in Strikingly

Blogging and Site Stats

We were wondering how the service would handle blogging with its sectioned single-page design, and the answer is that it does so fairly well. Strikingly blogs actually do appear on a separate page. The blogging tool is fine, perfectly capable of presenting your musings and thoughts in a clean, coherent manner. You can add the standard content types: text, images, videos, separators, link buttons, and quotations, but you can't wrap text around pictures.

Strikingly has its own comment feature with an approval system, so you no longer need a Disqus plugin. The design of your blog is dictated by your theme choice, so there are no appearance customizations, aside from things like background image, text size, color, and alignment. You can save drafts and set your post to publish at a later date. Finally, blogs automatically get an RSS button, giving readers an easy way to subscribe.

The well-designed Dashboard pages shows tiles for each of your sites, from which you can start editing or see stats. The latter choice opens a new page showing your unique site views for the last week, month, and 90-day period. It also shows you traffic sources and country of origin. You even get a breakdown of mobile usage, technology used (operating system, browser), and visitor countries, similar to Weebly's stat offerings. That said, it's a bit limited compared with Squarespace's stats, and doesn't show search terms used to get to your pages.


Customer Service

Even free Strikingly accounts can get chat help from any Strikingly page, via the big question mark button in the lower-right-hand corner of the interface. In our experience, this chat help—called Happiness Officers—is quick and well informed, and it's available 24/7. You can also leave an email message on a web form, complete with attached screenshots, or directly email[email protected]However, callback phone support is only available to VIP accounts, which costs $49 per month. Wix offers phone support even to its free users. Strikingly also sports a thorough knowledge base, with multiple categories and video guides, ranging from questions about affiliate programs to third-party domains.

A Happiness Officer piped up in a few minutes after we asked a question. A chat message on Strikingly's Facebook page got a much faster response at the same time. On another try a few minutes later, Happiness Officer Paulo responded in less than a minute. We like that he answered our question about connecting a third-party domain directly, rather than just pointing us to a FAQ.


Superb Uptime

网站正常运行时间是最重要的方面之一s of a hosting service. If your site is down, clients or customers will be unable to find you or access your products or services.

We used a website-monitoring tool to track our HostGator-hosted test site's uptime over a 14-day period. Every 15 minutes, the tool pings our website and fires off an email if it is unable to contact the site for at least 1 minute. The testing data reveals that Strikingly is remarkably stable; in fact, it didn't go down once in the two-week testing period. In short, Strikingly is stable and dependable.

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A Different Approach

There's a lot to like about Strikingly, particularly its ease of use and its appealing site design for both desktop and mobile browsers. Both of those plusses come at the price of control and customization, though the company has made some strides in offering more customizability. Strikingly also differs from other builders in emphasizing single-page, deep sites divided by content sections. You may find that Strikingly suits your needs perfectly, but if not, check out our website builder Editors' Choice picks, Gator, Duda, and Wix, for more precise control over your or home on the web.

For tips on getting started building your site, you can read our primer,How to Build a Website.10 Easy But Powerful SEO Tips to Boost Traffic to Your Websitewill help bring eyes to your site.

Mike Williams also contributed to this review.

Strikingly Website Builder
3.5
Pros
  • Easy-to-use site-building tools
  • Attractive themes, with responsive designs
  • Lets you switch templates without rebuilding your site
  • Excellent uptime
  • Free tier
View More
Cons
  • Less customization than competing website builders
  • Many standard features require a premium account
  • Free and cheap tiers limited to five pages per site
The Bottom Line

Strikingly lets you create a well-designed site with extreme ease, but it offers limited customization options.

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About Michael Muchmore

Lead Software Analyst

PC hardware is nice, but it’s not much use without innovative software. I’ve been reviewing software for PCMag since 2008, and I still get a kick of seeing what's new in video and photo editing software, and how operating systems change over time. I was privileged to byline the cover story of the last print issue ofPC Magazine, the Windows 7 review, and I’ve witnessed every Microsoft win and misstep up to the latest Windows 11.

Prior to my current role, I covered software and apps for ExtremeTech, and before that I headed up PCMag’s enterprise software team, but I’m happy to be back in the more accessible realm of consumer software. I’ve attended trade shows of Microsoft, Google, and Apple and written about all of them and their products.

I’m an avid bird photographer and traveler—I’ve been to 40 countries, many with great birds! Because I’m also a classical fan and former performer, I’ve reviewed streaming services that emphasize classical music.

Read Michael's full bio

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About Jordan Minor

Analyst, Software

In 2013, I started my Ziff Davis career as an intern on PCMag's Software team. Now, I’m an Analyst on the Apps and Gaming team, and I really just want to use my fancy Northwestern University journalism degree to write about video games. I hostThe Pop-Off,PCMag's video game show. I was previously the Senior Editor forGeek.com. I’ve also written forThe A.V. Club,Kotaku,andPaste Magazine.I’m currently working on a book about the history of video games, and I’m the reason everything you think you know aboutStreet Sharksis a lie.

Read Jordan's full bio

Read the latest from Jordan Minor

Strikingly Website Builder $8.00at Strikingly
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